Project Overview:

FYRA is a contemporary furniture brand rooted in the philosophy of refined minimalism. With a focus on clean lines, elevated materials, and intentional design, FYRA aims to redefine modern living by offering timeless pieces that blend comfort with sophistication. The brand speaks to discerning consumers who value aesthetics, quality, and functional elegance in their living spaces.

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Objectives:

• Position FYRA as a leading name in modern luxury furniture.
• Develop a cohesive brand identity that reflects sophistication and minimalism.
• Create scroll-stopping digital visuals to elevate social media presence.
• Strategically increase engagement and brand awareness through compelling content.
• Showcase craftsmanship and design philosophy in a visually immersive manner.

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Scope of Work:

1. Brand Identity Redesign

• Refined logo system with modern geometry
  
  
• Elevated typography and visual language
  
  
• Development of branded collateral for packaging, signage, and marketing touchpoints
  
  

2. Social Media Design

• Content curation and layout direction aligned with luxury minimalist aesthetics
  
  
• Post templates, highlights, and social-first visual strategy
  
  
• Consistent brand tone across platforms
  
  

3. Campaign & Content Shoots

• Styled product photography emphasizing materials, textures, and form
  
  
• Art direction for lifestyle imagery and product usage scenarios
  
  
• Visual storytelling to reflect the “modern living” ethos