Project Overview:

Sulina Shop is a skincare brand rooted in clean ingredients, intentional formulations, and minimalist elegance. With a commitment to sustainability and transparency, their range includes plant-based products designed for modern routines. Our partnership with Sulina Shop is built on refining their brand presence with a visual identity that mirrors their core—organic, clean, and confident.

‍

Objectives:

• Position Sulina Shop as a refined, clean, and conscious skincare brand
• Build a consistent and premium visual identity across platforms
• Elevate brand storytelling through editorial-style content
• Drive brand loyalty through cohesive and organic digital presence

‍

Scope of Work:

Brand Strategy

• Defined brand tone, identity, and content direction
  
  
• Competitive analysis and positioning strategy
  
  

Content Shoots & Creative Direction

• Planned and executed editorial-style photo campaigns
  
  
• Directed visual storytelling that highlights textures, usage, and emotions
  
  
• Studio and lifestyle photography with a minimal luxe aesthetic
  
  

Social Media Design

• Created branded content tailored for digital platforms
  
  
• Maintained visual cohesion across posts, stories, and the website
  
  
• Designed seasonal and product-specific layouts