Project Overview:

Bolt Cricket is a U.S.-based cricket brand redefining the game with high-performance gear and an unapologetically bold attitude. With a focus on innovation, style, and quality, Bolt stands out not just as a sports brand—but as a movement for modern cricketers. From bats to gloves to helmets, every product embodies precision, power, and personality.

Objectives:

• Establish a strong, distinctive brand identity across digital channels
• Create a cohesive and energetic visual presence for all product lines
• Drive engagement through campaign-driven content and storytelling
• Build strategic brand credibility via curated partnerships and athlete features
• Highlight product performance through cinematic visuals and detailed design showcases

Scope of Work:

1. Brand & Content Strategy

• Campaign-based planning with seasonal launches
  
  
• Brand voice and messaging aligned with modern cricket culture
  
  
• Influencer and athlete collaboration strategy
  
  

2. Social Media Design

• Post and story templates with bold visual language
  
  
• Product feature layouts and gear spotlights
  
  
• Typography and aesthetic consistency across platforms
  
  

3. Content Shoots & Creative Direction

• Art direction inspired by high-performance energy and cinematic drama
  
  
• Storyboarding and shot planning tailored to each product line (e.g., Ignite, Titan, Predator)
  
  
• Dynamic lighting, futuristic backdrops, and bold compositions for hero imagery
  
  
• High-contrast, hyper-realistic visuals that bring out material detail and design nuance
  
  
• Styling and framing that align with Bolt’s fast, fearless brand identity
  
  

4. Brand Partnerships

• Visual assets and co-branded content for athlete collaborations
  
  
• Strategy and content support for promotional tie-ins and team gear drops

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